If your wardrobe isn’t helping you make money - it’s not doing its job properly.

Creating your Authority-Building Wardrobe

Hello! I’m Samantha. And I’m a secret weapon of some of the best-dressed women in your industry.

I help female founders, leaders, and women in corporate elevate their style and magnetise their personal brand, so they get noticed and make more money.

I get it.

You’ve worked your butt off to get to where you are… but you’re still walking around feeling like the intern.

Your head is full of worries about getting ‘found out’ - even though you’re f*ing great at what you do.

You keep wondering when you’ll truly feel like the boss.

But then you have to go to a big meeting, and when you can’t find an outfit in that messy wardrobe of yours, you feel even worse.

I know how you feel. I was a woman in leadership too, and no one EVER had a conversation with me about what the hell I was supposed to wear.

But I created my Authority-Building Wardrobe Methods, developed a standout personal brand, and:

  • Was promoted 4 times in 5 years, 4x-ing my salary

  • Was the first female editor in 160 years

  • Delivered panel talks and hosting huge industry events

  • Consulted for the government & lecturing at prestigious universities

I was no more highly-skilled at editing than any of my colleagues. But at authority-building, scroll-stopping wardrobe? Mastery.

Now I’ve built a 6-figure business working with some of the women you probably consider to be on-fire in your industry.

Getting dressed is the one thing we have to do for work every day without fail - and it can make a massive difference to your productivity, your confidence and ultimately, your bank balance.

Your current wardrobe might have got you here - but it sure as hell won’t get you to where you want to go.

You need a strategy that helps you stand out in a sea of boring, generic workwear, so you can snag that promotion or those clients, and become THE go-to expert in your industry.

I’m not here to tell you what to wear, or stifle you with more confusing rules, or tell you that your body is the shape of a fruit or a kitchen utensil. Snore.

I’m here to help you Own the Room.

My business is helping your business make money, through the power of your personal style and magnetic personal brand. I’m not a run-of-the-mill stylist who’s going to give you a colour fan and send you on your way. I am a qualified coach with 17 years’ newsroom experience, managing big teams and big budgets. I’ve appeared in media, spoken on international stages, consulted for government departments, grown an online community of 15,000 and helped 100s of women save time and make money through the power of their wardrobes. I’m your career’s New Best Friend and this is a business investment*

*but you also get to look and feel absolutely awesome because of it.

The Authority-Building Wardrobe Method

This is where your journey to scroll-stopping, money-making hell yes style begins. There is nothing like some one-on-one time to clear up those struggles, boost your style know-how and remind you who the f*ck you are. Book a power hour to get the ball rolling.

CEO Style Strategy Day

For female entrepreneurs who are going to hit 6-figures and beyond, or women in corporate looking for their next high-level promotion. You need to step up your style and get visible. This is my highest-proximity, hands-on service.

Own the Room - nail your style foundations

The essential style-for-business programme for female founders looking to hit consistent £5k months who know their next business investment has to be banishing those wardrobe woes.

Working with me is for you, if:

  • You’ve just got a promotion, or you’re running a business and… your wardrobe doesn’t match your aspirations

  • You are not the woman who skimps on her investments - you want to go from good to great & you’re ready to do the work

  • The thought of picking out something to wear for an event or meeting fills you with dread

  • Your wardrobe isn’t ‘burn it all immediately’, but it isn’t authority building

  • You’re looking for someone who can hold you accountable, help you take action and work towards your goals

  • You’ve spent what feels like forever wearing leggings and loungewear to work from home, but the pandemic was 5 years ago, this is a new era, you’re a boss you want someone to give you a loving kick up the butt into remembering this

The Style Editor.

Personal styling + mindset & business coaching

I am trained in Personal and Professional Styling and in Life & Success Coaching.

Techniques and modalities I’ve trained in are NLP, EFT, TIME, Human Design and hypnosis. I have completed these techniques with Yes Supply.